Retailers cannot offer the same deals in the brick and
mortar stores as what they do at the online stores.
The main reason for this is the costs of running an
establishment is considerably greater than an online store.
Factors that contribute to the gross margin and overhead of
doing business in a shopping center are as follows: rentals, electricity, payroll,
fixtures and the shrinkage loss.
With the modern technology retailers have explored that they
can meet the needs of their customers with less operational expenses, by doing
the business in an online location and not a physical store.
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